When it comes to retail marketing, nothing ever stays the same. In order to be on the cutting edge and constantly attracting consumers to your brick-and-mortar location, you must implement strategies that utilize current trends and modern technology.

Some of the latest retail marketing strategies that could mean the difference between a successful and unsuccessful marketing campaign include:

Educating Through Innovative In-Store Experiences

It’s important to think of ways to engage your customers in a fun and memorable—but effective—way.  

Sephora’s interactive TIP (Teach, Inspire, Play) Workshop is a perfect example of how integrating customer service and technology can intrigue and educate customers, setting the cosmetic company apart from its competitors. The workshop first launched several years ago, and is now offered in six Sephora stores, the latest is its 34^th Street location in New York City. This interactive system helps customers choose the right products for their skin type.

Storytelling Through Display Designs

It seems like people’s attention spans are becoming shorter and shorter, so your store’s displays need to be eye-catching. Companies such as Array Marketing, an in-store marketing services provider, specialize in developing display designs to assist retailers in grabbing and holding people’s attention. This includes utilizing retail display cases—you may want to consider frameless cases, specifically, as they won’t prohibit consumers from being able to see the entire display and also keep the products for sale secure.

Recognizing The Importance Of An Online Presence

Online shopping is on a steady rise, and only expected to increase as time goes on. As a result, what you do at your brick-and-mortar location won’t be effective if you don’t establish an online presence. Creating a user-friendly website, being active on social media—these are great ways to connect and form relationships with consumers, prompting them to become customers.

Conducting Continuous Research

As mentioned above, the most successful types of retail marketing strategies change with time. Always stay up to date on what’s going on in the industry by attending conferences and conducting individual research in order to learn more.