News & Trends

From his start watching his father and grandfather in the department store business, to establishing two fixture companies of his own, Hochberg has seen the industry from many angles. He’s used this perspective to grow Icon into one of the leading fixture makers in the country. Among his keys to success: building a small, nimble team, and relying on high-quality vendors, such as Dillmeier Glass.

Retail stores must constantly think of new ways to highlight products and boost sales. While digital efforts are certainly important, and more and more consumers shop online, in-store strategies still remain critical. Despite years of speculation about the demise of physical stores, they are gaining traction once again, underscoring the importance of custom retail store fixtures, such as glass display cases, shelving and stands.

A wide range of factors affect a retail store’s success, besides the actual merchandise. While product quality is paramount, marketing efforts, customer service, interior design and product placement are equally important.

For a retail store to be successful, more money needs to come in than go out. This requires consistent sales and a healthy profit margin. While there are plenty of steps retailers can take to boost sales—such as establishing a strong online presence, creating a customer loyalty program and investing in an omnichannel solution—they can't forget about their store’s interior design.

A vitrine is a glass display case utilized to showcase valuable items, whether in a jewelry store, retail store, or museum.

Whether for pastries or poultry, high-end jewelry or designer handbags, or even ancient artifacts, using a frameless glass display case, also known as a UV-bonded case, is the most transparent way to promote food and retail products as well as other items. It may seem like any old case or vitrine will do, but the seamlessness and beauty of frameless glass can take your presentation to a whole new level while a silicon material, for example, can prove to be problematic in terms of both appearance and strength.

Those who work with glass fabricators know how important it is to properly polish glass to achieve high-quality edgework. Shortcuts will take away from the look of the final product, thus failing to complement its surrounding space and disappointing your clients.